Of the record 231 Reliance Digital stores Mukesh Ambani’s Reliance Retail opened during the December quarter of current financial year, about 90% are smaller Digital Express and Digital Express Mini which will serve as a base for Reliance Jio when the latter is launched, said an executive who is aware of the company’s plans.
Digital Express are 2,000 square feet stores which focus on mobile phones, electronic accessories and so on, meant to be experience stores.
“They will need a base when they roll out 4G. They cannot open hundreds of stores at one go after rolling out Jio. They plan to turn them into experience stores for Jio,” said the executive.
Reliance Retail did not respond to the queries on the subject. Of the 279 stores Reliance Retail opened during December FY15 quarter, 231 stores belonged to Reliance Digital, the durable format of Reliance Retail.Reliance is synergizing operations of Reliance Retail with Jio.
Recently Reliance Jio’s managing director Sandip Das stepped down as MD and joined Reliance Retail’s board and entrusted with the task of mentoring Jio division at Reliance Retail.
According to reports, Reliance Industries, the parent of Reliance Retail and Jio, is looking tohave common executives to handle both divisions and a common infrastructure for back end.
“It is a wonderful strategy. I think they will continue to sell digital products and Jio products. These stores will also help them bring awareness about Jio,” said Rajeev Karwal, founder director at Milagrow Business and Knowledge Solutions, who was the first CEO of Reliance Digital.
Reliance Jio Infocomm is set to roll out its 4G LTE services in 800 Indian cities between April and June next year.
Reliance Digital, which debuted in 2007 in Ghaziabad in the National Capital Region, posted a turnover growth of 32% in Q3 of FY 2015, highest after fashion and lifestyle category. About 24% of Reliance Retail’s Q3 revenue mix came from Reliance Digital.
Source: BS
Digital Express are 2,000 square feet stores which focus on mobile phones, electronic accessories and so on, meant to be experience stores.
“They will need a base when they roll out 4G. They cannot open hundreds of stores at one go after rolling out Jio. They plan to turn them into experience stores for Jio,” said the executive.
Reliance Retail did not respond to the queries on the subject. Of the 279 stores Reliance Retail opened during December FY15 quarter, 231 stores belonged to Reliance Digital, the durable format of Reliance Retail.Reliance is synergizing operations of Reliance Retail with Jio.
Recently Reliance Jio’s managing director Sandip Das stepped down as MD and joined Reliance Retail’s board and entrusted with the task of mentoring Jio division at Reliance Retail.
According to reports, Reliance Industries, the parent of Reliance Retail and Jio, is looking tohave common executives to handle both divisions and a common infrastructure for back end.
“It is a wonderful strategy. I think they will continue to sell digital products and Jio products. These stores will also help them bring awareness about Jio,” said Rajeev Karwal, founder director at Milagrow Business and Knowledge Solutions, who was the first CEO of Reliance Digital.
Reliance Jio Infocomm is set to roll out its 4G LTE services in 800 Indian cities between April and June next year.
Reliance Digital, which debuted in 2007 in Ghaziabad in the National Capital Region, posted a turnover growth of 32% in Q3 of FY 2015, highest after fashion and lifestyle category. About 24% of Reliance Retail’s Q3 revenue mix came from Reliance Digital.
Source: BS
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