Reliance Jio Infocomm will not fight competitors on the price front, but on quality of service, a top company executive said, as the Mukesh Ambani-owned telco tried to deflect talk of a cheaper offering ahead of its impending 4G services launch.
"We are not saying we will lower the price, but we will create a better experience," Rainer Deutschmann, chief product and innovation officer, told ET, adding that if customers want true 4G experience, they would need devices built for it. "People are willing to pay for connectivity, but don't like to pay if they don't get an experience."
In his first media interaction since taking on this role in 2014, the former Deutsche Telekom executive said the data prices in India are "already at such a low level" compared with other markets. His comment comes in the backdrop of fears that Jio's entry would trigger a fierce price battle in the industry.
Source: TOI
"We are not saying we will lower the price, but we will create a better experience," Rainer Deutschmann, chief product and innovation officer, told ET, adding that if customers want true 4G experience, they would need devices built for it. "People are willing to pay for connectivity, but don't like to pay if they don't get an experience."
In his first media interaction since taking on this role in 2014, the former Deutsche Telekom executive said the data prices in India are "already at such a low level" compared with other markets. His comment comes in the backdrop of fears that Jio's entry would trigger a fierce price battle in the industry.
Source: TOI